About Customer Zero Labs

Customer Zero Labs is an Experience Intelligence Platform built to help product teams, founders, and business leaders validate their user experiences before they launch. We combine AI-assisted analysis with proven human-led insight methodologies to identify friction, adoption barriers, and usability risks at every stage of a product's lifecycle.

Our platform is designed for anyone responsible for delivering a product or service that real people need to use successfully — whether that's a SaaS platform, a physical product, a mobile app, an AI solution, or an internal business process. If your users struggle, your business suffers. Customer Zero Labs exists to close that gap before it costs you.

The centrepiece of the platform is the Customer Zero Assessment — a structured, adaptive questionnaire that evaluates your experience across key dimensions: clarity, adoption readiness, instruction quality, and friction risk. Within minutes, you receive a Customer Zero Score, a Risk Level rating, a Business Impact Assessment, and a set of recommended intervention services tailored to your specific situation.

Customer Zero Labs is built and led by an experienced practitioner with over two decades of hands-on work in digital transformation, user adoption, organisational change, and portfolio management. The platform blends that deep human expertise with modern AI capabilities — using AI to accelerate pattern recognition and content drafting, while keeping strategic judgement firmly in human hands.

Our long-term vision is to build a proprietary Experience Intelligence capability: a continuously learning system that can predict where new products will fail before a single real user encounters them. We are at the beginning of that journey, and we invite teams who care deeply about their users to join us.